1. Who We Are
SOR Physical Therapy, legally known as Sport Orthopedic Rehabilitative Services, Inc. ("SOR," "we," "our," or "us"), is a licensed physical therapy and sports rehabilitation practice located at 1921 W. 25th Avenue, Unit 4, Gary, Indiana 46404. We operate the website at sorphysicaltherapy.com (the "Site") and related digital services.
This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Site, contact us, or use our services. By using our Site you agree to the practices described here.
Questions? Contact us at [email protected] or call (219) 777-3698.
2. Information We Collect
Information You Provide Directly
We collect information you voluntarily submit when you:
- Complete a contact, appointment request, or patient intake form
- Submit medical history, insurance, or consent forms (including digital forms)
- Send us an email, call our office, or send us a text message
- Opt in to receive SMS or email communications
- Post a review or comment on our website or social media pages
This may include your name, address, phone number, email, date of birth, insurance information, medical history, and other details relevant to your care.
Information Collected Automatically
When you visit our Site we may automatically collect:
- IP address and approximate geographic location
- Browser type, version, and device information
- Pages visited, time spent on site, and referring URLs
- Click and navigation patterns
- Date and time of your visit
Information from Third Parties
We may receive information about you from referral partners, insurance companies, or physicians who refer patients to our practice, consistent with applicable law and HIPAA regulations.
3. How We Use Your Information
We use the information we collect to:
- Schedule and manage appointments and physical therapy sessions
- Communicate with you about your care, including reminders and follow-up messages
- Process insurance billing and verify coverage
- Respond to inquiries submitted through our website, by phone, or by email
- Send SMS or email communications to which you have consented
- Improve our website experience, content, and services
- Comply with applicable federal and Indiana state laws and licensing requirements
- Maintain accurate records as required by law
- Protect the legal rights and safety of SOR Physical Therapy, our staff, and our patients
We do not sell, trade, or rent your personal information to third parties for marketing purposes.
4. HIPAA & Health Information
Your PHI is used and disclosed only as permitted or required by HIPAA — including for treatment, payment, and healthcare operations. We will not use or disclose your PHI for other purposes without your written authorization.
Your rights under HIPAA include the right to:
- Access and receive a copy of your health records
- Request corrections to your health information
- Receive an accounting of certain disclosures of your PHI
- Request restrictions on how your PHI is used or shared
- Request confidential communications
- File a complaint if you believe your privacy rights have been violated
To exercise your HIPAA rights, contact our office at (219) 777-3698 or visit us at 1921 W. 25th Avenue, Unit 4, Gary, Indiana 46404. To file a federal complaint, contact the U.S. Department of Health & Human Services Office for Civil Rights at hhs.gov/ocr.
5. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:
Service Providers
We work with trusted third-party vendors who assist us in operating our website, managing patient communications, and delivering our services. These vendors are contractually bound to protect your information and may not use it for any other purpose. They may include CRM and communication platforms, scheduling and form software, email and SMS delivery services, website hosting and analytics, and billing services.
Legal Requirements
We may disclose your information if required by law, court order, or in response to a valid government request.
Protection of Rights and Safety
We may disclose information when necessary to protect the rights, safety, or property of SOR Physical Therapy, our patients, our staff, or the public.
Business Transfers
In the event of a merger, acquisition, or sale of practice assets, patient information may be transferred subject to applicable law and HIPAA requirements.
6. Cookies & Analytics
Our website uses cookies and similar technologies to enhance your experience and analyze site traffic. We may use:
- Essential cookies — required for basic site functions such as navigation and form submission
- Analytics cookies — to understand aggregate visitor patterns and improve our content (e.g., Google Analytics)
- Marketing pixels — to measure the effectiveness of advertising on platforms such as Google, Facebook, or Instagram
You may control cookies through your browser settings. Disabling certain cookies may affect site functionality. Opting out of analytics does not affect your ability to access our services or receive care.
7. Your Rights
Depending on applicable law, you may have the right to:
- Access — request a copy of the personal information we hold about you
- Correction — request that we correct inaccurate or incomplete information
- Deletion — request deletion of your personal data, subject to legal retention requirements
- Opt Out of Communications — unsubscribe from marketing emails or text messages at any time (see our SMS Terms & Privacy)
- Data Portability — request your data in a structured, portable format where applicable
To exercise any of these rights, please contact us at the information in Section 11 below. Note that legal and regulatory obligations (such as medical record retention requirements under Indiana law) may limit our ability to fulfill certain requests.
8. Data Security
We implement administrative, technical, and physical safeguards to protect your information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encrypted data transmission (SSL/TLS), access controls, and regular vendor security assessments.
No method of Internet transmission or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at [email protected].
9. Children's Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without verified parental or guardian consent. If you believe a child has submitted personal information to us without proper consent, please contact us and we will promptly address the matter.
For minors receiving physical therapy services, information is collected and handled in accordance with HIPAA and Indiana law, with consent obtained from a parent or legal guardian.
10. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of our Site after any changes constitutes your acceptance of the updated Policy. We encourage you to review this page periodically.
11. Contact Us
For questions, concerns, or requests related to this Privacy Policy or our data practices, please reach out:
SOR Physical Therapy — Privacy Inquiries
📍 1921 W. 25th Avenue, Unit 4, Gary, Indiana 46404
📠 Fax: (219) 980-8168
For HIPAA-related complaints, you may also contact the U.S. HHS Office for Civil Rights at hhs.gov/ocr.